Use a more deliberate site architecture

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. The more likely potential visitors are to think your site will provide an answer to their search query, the more traffic a page will gain.

Focus on YouTube SEO

Building link popularity of a website is far more crucial than any other factors for SEO and positioning for top search engine ranking. But pay attention to who your link partners are. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. Rankings matter. But they’re not the metric you should be focusing on. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else.

Create appropriate content with the right kind of keywords which are searched for

With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Keyword research can be done using free tools. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

Write Meta Data for Real People

Gaz Hall, a SEO Expert from the UK, said: "Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts." Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website.

It’s time to revolutionize our approach to SEO

SEO is technical, complicated, time-consuming and potentially dangerous. Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). The search engines will act rapidly to penalize sites that contain viruses or trojans. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference.

Most of all, earn Google's trust

Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. When done well, content marketing can contribute to boosting a site’s position in search rankings. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.