The best way to escape Google’s Penguin penalty

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin’s algo. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Monitor the evolution of your search rankings

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again.

Providing value earlier in the consumer buying process

Have An Effective, Personalize Outreach Template Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Whether we like it or not, SEO isn’t simply “plug n’ play”, and it won’t automatically look after itself. You’d be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. One way to approach SEO is to write catchy headlines. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content.

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. " If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Use keywords relevant to your products and services that your customers are searching for, especially in your Title Tags and internal links.

Use heading tags to break up large passages of text

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content and include a link in their articles. Many people examine their success to establish the bottlenecks preventing them from achieving preset objectives. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Head terms are searched more frequently, have less words (3 or less in most cases) and are often much more generic and competitive as a result. Long-tail terms are longer phrases (commonly over 3 words) and more specific. While long-tail keywords are usually less popular, we can usually tell exactly what the searcher is after. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors.

SEO recommendations are not always implemented in a timely fashion – and sometimes never at all

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Make sure you have content matching what your audience is searching for.