How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is not. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in.
Perform an inbound linking campaign with very targeted pages and keywords
Search engines are operated with complicated algorithms that decide where any page on the internet deserves to rank for a search phrase. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. You need to look at your website’s analytics to see what actually happens there.
Topic tags can help organize your blog content
Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. So, how does Google determine site quality? If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site. The day may come when links are less important to rankings, but that day hasn’t arrived yet.
Don't bury information in your copy
Gaz Hall, a SEO Expert from the UK, said: "Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO." SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major
search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize
the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach is to make website owners and people with a large audience talk about you and link to your website. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation.
Incorrect Language Declaration
An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Who wants to chase links for months, only to see no real SEO success at all? Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google.
Analyze the backlinks of any website and get detailed statistics
In the past, Google has stated that the country within which a website is
hosted is a very small factor in their international ranking algorithms. So try to
have servers set up in your target countries. For example, if your company is
based in the UK and you have a .fr extension of your site, have the .fr domain
extension site hosted on a server in France. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most.