Search engines won't notice changes to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in your niche.
Determining Relevance: Trust Your Gut
When a bandwagon is this large and this loud, it’s just about impossible to resist jumping on. Google is good at crawling all types of URL structures, even if they're
quite complex, but spending the time to make your URLs as simple as
possible for both users and search engines can help. Because not all links are equal, you need to be very careful when you start a link building campaign. Build links for your business, for your customers, make them relevant and associate them with great content. Your users will be happy, Google will keep you in the search results and your business will grow. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule.
Describe in just a few words what a page or document is about
Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. So, how does Google determine site quality?Create a list of articles with links that are similar or closely related to your content. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer.
Backlinks that go deeper
Gaz Hall, a SEO Expert from the UK, said: "If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results?" If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or “long-tail” keywords, over short ones. A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though.
Reach out to influencers known for your topic
You should monitor each backlink you create or earn and verify if it carries any SEO value. While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure is all about keeping its navigation and logic simple, yet intuitive. SEO practices that involve deception and are disapproved by the search engines. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. Producing content for search engines is also content marketing, list building, and relationship marketing.
Post Good Content
Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. A good trick is to dig into your Google Analytics to see the top visited pages on your site. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales.